Berlin 2012 – scientific programme
Parts | Days | Selection | Search | Updates | Downloads | Help
AGjDPG: Arbeitsgruppe junge DPG
AGjDPG 1: Tutorial Scientific Writing
AGjDPG 1.4: Tutorium
Sunday, March 25, 2012, 17:00–17:20, H 0105
Writing to meet expectations — •Mark Buchanan — 35a West St, Abbotsbury, UK
The human mind isn't a blank slate. Readers come to any scientific paper -- indeed, to any piece of writing -- with preconceptions, expectations, habits and instincts, some genetically hard wired. Effective communication aligns itself with such instincts, avoiding needless confusion by laying out arguments in a style that meets readers' expectations and works with the human brain, not against it. I'll illustrate these points with examples from scientific papers.